With a background in AI, technology, and innovation consulting at IBM and King & Wood Mallesons (a top-tier global law firm), I bring over 15 years of experience delivering impactful results for clients ranging from Fortune 500 and ASX20 organisations to growing startups and ambitious SMEs.
My approach is hands-on, collaborative, and tailored to meet your business where it is today—whether you're seeking to scale innovation or take the first steps towards AI adoption.
Services offered:
- AI strategy development aligned with your business goals
- Business model transformation over multiple horizons
- AI adoption and upskilling through workshops and training programs
- Generative AI implementation support
"Marcel's expertise and experience in AI and innovation transformed our approach to strategy. His knack for simplifying complex concepts and aligning them with our business goals significantly put our AI project team on a manageable path. The AI workshops Marcel led inspired our team and provided practical steps to drive meaningful change within our company."
Dr George Beaton
Executive Chairman
Beaton Research + Consulting